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Trader Joe's Just Released A New Chip Flavor, And It's So Good, People Are Eating The Whole Bag In One Sitting

The Trader Joe's snack team simply never misses.

Unfortunately for my bank account, the Snack Masters™ at Trader Joe's have done it again, and this time, they're tackling the chip aisle.

Trader Joe's storefront with palm trees in the background against a clear sky

In case you're not the kind of person who religiously follows every Trader Joe's account in existence (it's me; I'm that kind of person), then you might not know that TJ's has released some fan favorite chips over the past couple of years.

There are the Carolina Gold Style BBQ Chips that have now gained a cult following. One redditor on the r/TraderJoes subreddit even deemed them "the greatest achievement of human culture in the 21st century."

Bag of Trader Joe's Carolina Gold BBQ flavored ridge-cut potato chips

Then we have the seasonal Patio Potato Chips that made a grand return after a small hiatus.

Bag of Trader Joe's Patio Potato Chips on a shelf, featuring illustrated potato characters with grilling and condiment-themed outfits

All of these chips walked so that the brand new Deli Sandwich Style Potato Chips ($2.99) could run.

Bag of Trader Joe's Deli Style Potato Chips held in hand, displayed among other chip bags on a store shelf

While the side of the bag gives a vague flavor description of "kettle cooked potato chips seasoned with flavors of the deli" (amazing, thanks!), the TJ's website explains that they have "a suite of seasonings that evoke notes of smoky ham, dilly pickle, sharp cheese, and zesty mustard."

With that flavor combo, it's unsurprising that folks mention that they kind of taste like a Cubano (a pressed sandwich packed with sliced ham, roasted pork, melted Swiss, dill pickles, and mustard). A review by Sporked gave them an 8.5/10 and described the main flavor as "mustard seed and pickle brine."

Natasha Fischer of @traderjoeslist said the flavor is similar to when you get "the works" on an Italian sub. To me, "the works" includes a heavy douse of red wine vinegar, so this checks out.

Person holding a potato chip inside a car with the text "That's what this is giving" written on the image

If that wasn't enough to help you piece together the flavor of these, as one redditor put it, "To me, they tasted exactly like when you're served a plate with a pastrami sandwich and a big ol' pickle spear, both of which have leaked into the potato chips. Except, not soggy. Pretty good!"

Bag of Trader Joe's Deli Sandwich Kettle Cooked Potato Chips, seasoned with deli flavors

TL;DR: Trader Joe's knocked it out of the park again with an ~adventurous~ chip flavor, and I can't wait to see what those little snack rascals come up with next. (While we're on the subject of delis, may I suggest a bacon, egg, and cheese chip?)

A close-up view of a pile of crispy potato chips, highlighting their texture and thinness

Have you tried the Deli Sandwich Potato Chips? Let us know what you think!

For sandwiches that pair perfectly with a crunchy chip, download the free Tasty app where you can browse and save thousands of recipes — no subscription required.

Cuban sandwich on a wooden board, showcasing layers of ham, roast pork, Swiss cheese, pickles, and mustard between crispy bread